After many many years of observations gained from conducting training in the field of conscious influence I came to a conclusion people are reluctant to use any of techniques of influence consciously. Many a time I noticed in my previous posts that fear is a terrible adviser since fear paralyzes common sense thinking. Why is fear paralyzing? Because of the need of taking responsibility for the impact of influence, so called PRISONER’S DILEMMA.

Whether we like it or not, everyone uses social impact. The reason? – To make your life easier. Any form of communication among living creatures is a form of influence. Communication is not a transmission of information, contrary to what is commonly believed. Communication serves to interact with others and cause specific reactions or provoke. So everybody does it. Every single human being influences others, providing she or he share the same location with other human being. The simplest form of influence is ingratiation as a self-presentation. The hardest form is persuasion and eristic. The most common form of influence is lying and intriguing. Since people tend to delude themselves (ignorance is bliss), those who lie and plot do not have to make too much efforts to be successful.

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