One of the most important characteristics of an effective influencer is ability to use language properly. Relying on the obsolete theory of Howard Gardner on multiple intelligences (neuroscience rejects multiple intelligences as separate entities – more on this can be found in the book of Daniel Coyle “Talent Code”), verbal intelligence corresponds with an ability to use language effectively. Understanding written and oral communication, formulating complex expressions and adequate choice of words, all these define Howard Gardner’s verbal intelligence. A person with high verbal intelligence communicates with other people effectively, articulates his or her thoughts clearly, aptly chooses arguments justifying his or her position. One of the easiest exercises to develop alleged verbal intelligence is reading books, which is a disappearing activity in times of tablets, smartphones and simplification of language usage.

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