• Difficult Negotiations
  • Crises & Conflicts
  • Credibility in Communication

I laugh at business training courses where the exercises involve stepping into an acting role. If it worked, everyone would play the role of Gordon Gekko.

Tomasz Piotr Sidewicz

The Dark Side of the XXI Century

In previous post Funny money … I announced why social influence is becoming much easier, what you need to do to influence others and how to protect from succumbing to influence. What is necessary to influence others is effective communication. In the alleged text by Noam Chomsky – “Top 10 ways to manipulate people” it is concluded influence on masses needs simple childish language and tone, with focus on emotions, not reflection. These are just two points selected from the list of ten. Interestingly, Noam Chomsky denied the authorship of the text. However, many experts (including specialists from CIA) state that the text was not written by an amateur. (source – Racjonalista.pl)

We live in a world of information indigestion. The researchers of the University of California, San Diego, in 2009 counted that daily we consume 34 GB (gigabytes) of information. What does this mean? Living in the era of information, due to fast-growing mobile technology, our brains to not go crazy from information excess tend to process information very selectively, what they consider to be necessary for our survival. Therefore, we choose the information that fits our cognitive structures mindlessly. You must always remember that your brain sees what it wants to see.

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